Dedicated to helping small businesses nationwide

We believe every small business deserves equitable access to small business funding. Since 2020, we’ve helped more than 125,000 businesses secure over $11.8 billion in affordable capital.

We Are NEWITY

Since day one our mission has been to support American small businesses in their journey for affordable financing.

Today, that includes SBA 7(a) working capital loans, NEWITY Growth Term Loans, and alternative lending options that match your business’s financing needs.

Start your journey for capital today
Our Values

Our promise to you

At NEWITY, we're proud to serve American small business owners and help them access the funds they need to grow their businesses.

Our values drive our mission throughout every step of the process from application to funding.

Small Businesses Funded

25000 +

in SBA Financing

$ 0 B

Helping American small businesses since 2020

August, 2020

Born in a lockdown

Struck by the complicated dynamics that prevented the smallest, underserved businesses from accessing emergency relief funding through the Paycheck Protection Program (PPP) amidst the COVID-19 pandemic, cofounders Luke LaHaie and David Cody were compelled to act.

The concept for NEWITY’s technology and team was born. Luke and David got to work creating a platform that would support small businesses in accessing PPP as well as the lenders who were tasked with disbursing the funds.
August, 2020
January, 2021

New Year, same pandemic

While the pandemic stretched into 2021, Luke and David launched an origination platform to help entrepreneurs access the second round of PPP funding while building a new set of systems to support businesses in achieving full forgiveness for their PPP loans.

Luke and David kept an eye to the future. PPP underscored an important lesson for all Americans: small business are the backbone of the economy and they’re vastly underserved.
January, 2021
February, 2022

A new way to access SBA Loans

With recovery at the forefront, Luke and David pivoted the team and technology to help businesses access SBA 7(a) loans nationwide, creating a simple online application to qualify for some of the most affordable funding for entrepreneurs.

With more than 10,000 loan applications within months of launch, we reaffirmed our role in supporting American small businesses.
February, 2022
October, 2022

Expanding capital options

As SBA loan applications continued to pour in, small businesses owners requested our help in qualifying and applying for the Employee Retention Credit (ERC). Always eager to simplify complex programs, Luke and Dave dug into ERC, assembling an expert team to process ERC, in-house for our growing member base. Beyond the ERC program, our loan offerings grew to include alternative loan options for applicants who did not meet initial SBA loan requirements. With the creation of new resources and educational materials, we forged a path for businesses to improve their business metrics to graduate into an SBA loan.
October, 2022
March, 2023

Technology first approach

After months of development we launched the first version of our streamlined application portal, allowing borrowers the opportunity to apply in minutes, not days. Utilizing technology our application process only required the necessary borrower information to pre-qualify a small business for funding through the SBA 7(a) program.

Since the launch of our streamlined application we've dedicated ourselves to constantly improve its functionality and adapt it alongside the ever changing SBA and small business lending landscape.
March, 2023
January, 2024

Efficiency reaches new heights

With more than $11.8 billion in SBA loans, our team continues to enhance our application process, helping more than 125,000 businesses receive the funding they need to grow. With offering access to new SBA 7(a) startup loans, Luke and Dave’s mission to provide streamlined access to small business capital is just getting started — and they’re not slowing down.
January, 2024
August, 2025

NEWITY joins Inc. 5000 list, ranked #596

In addition to becoming the #1 SBA 7(a) loan facilitator and appearing in American Banker’s 25 people who will change banking in 2025, Inc. selected NEWITY for its 596th spot on the Inc 5000 list in 2025. The Inc. 5000 list is the most prestigious ranking of the fastest-growing private companies in America.
August, 2025